Tony Carberry
Illustration/Animation/Design/Development/Motion Graphics/Interactive Video
tc@tonycarberry.com

Work | About

November 2008
Role: Actionscripting, Flash animation
Client: Evitavonni
Agency: Whippet

Whippet contracted me to build this website for an interior designers comany. I was provided with designs and asked to make the whole site as flexible and dynamic as possible, with the content easily updateable using XML files. It features a postcardViewer component (in the Collections section).

Evitavonni website

August 2008
Role: Motion Graphics (After Effects)
Client: Nissan
Agency: Duke Digital

Duke Digital comissioned me to make 10 movies for Nissan, exploring the various aspects of the new Nissan Murano and Qashqai cars. The movies were based on storyboards Duke had drawn up, using (mostly) still imagery as the assets. I used the 3D camera to pan around the images, which I had seperated into layers to create a feeling of depth, and used a 3D particle system for the whooshes.

Nissan site (click on hotspots to watch videos)

videos (no sound)
Qashqai (Exterior)
Qashqai (Exterior)
Qashqai (Interior)
Murano (Intelligence)
Murano (Ambience)
Murano (Safety)
Murano (Performance)

March 2008
Role: Motion Graphics (Flash, After Effects) actionscripting
Client: BBC Agency: Saint

Saint commissioned me to design and make an intro movie to their data visualisation microsite (called Spectrum) that they were building for the BBCs White Season. I was asked to create a swirling cluster of thousands of coloured particles. I made a black and white animation using a 3D particle system in After Effects, then streamed it into Flash where it was coloured by a blurred pie-chart representing the data. I also created a 10 second promo for the site that was shown on BBC 1. The site was a finalist in the Cannes Lions award.

TV ad
Animation (coloured)
Original animation (B/W)
BBC site

June 2008
Role: Design, Animation (Flash/After Effects)
Client: Saint
Agency: Saint

Saint Digital commissioned me to create an animated video to use as a background video on their redesigned website, based on a static design by Rob Northam. I arranged all the elements in 3D space in After Effects and had the camera move around slightly to give depth and the effect of floating in the scene. I used particle systems to create the background and clouds, and Flash to animate the graphical elements at the edges. The actionscripters made it fullscreen, but it slowed the interface down too much so the original static design was used instead. Ah well..

Animation
Saint site

May 2008
Role: Design, Motion graphics
Client: LG
Agency: Saint

Digital ad to be shown on outdoor screens around London featuring a 3D swoosh, built in After Effects.

Animation

March 2008
Role: Design, Animation (Flash/After Effects)
Client: Volvic
Agency: Saint

Volvic ran an initiative where they built wells in Africa, thus providing water equivalent to 10 litres for every litre they sell. Saint made a microsite for it and asked me to build a Totaliser - an animation showing how many litres had been donated so far. I filmed a small cog turning, for the water-wheel, and used a particle system in After Effects to create the ‘water’. Actionscripters hooked up the display to live data.


Animation
Volvic 1 for 10 site


January 2008
Role: Art Direction, Design, Animation, Video Editing, Actionscripting
Client: Lawgiverz

Minisite for Lawgiverz, electro-breakbeat artists. Client wanted a minimal site, with all content easily updatable. I made the Flash movie as a container, which pulls in text files (with dynamic scrollers), video, and audio, which the client can easily update themselves. The audio is particularly flexible, as it randomly selects an mp3 from a folder to stream in the background, and incidental noises occasionally loop in and out, making the whole site a constantly changing piece of music itself. All sounds should fade in and out, instead of stopping and starting abruptly, including the streaming MP3 player. Still under construction, due to go live any day now..

www.lawgiverz.com

October 2007
Role: Flash design, animation, actionscripting
Client: Orange
Agency: Wunderman

Suite of banners, ranging from 30k to 40k, promoting the Orange Unlimited concept. with code by Katie Stockton for the starburst.


Leaderboard (728x90)
Skyscraper (128x600)
MPU (300x250)
Large (425x600)

November 2007
Role: Video editing
Client: Landrover
Agency: Wunderman

Movies to sit on Landrover site, as part of their 60th anniversary celebrations. Client wanted a mix of their TV ads and launch movies over the years.

Ad mix (movie, with sound)

November 2007
Role: Motion graphics, Flash design, animation, actionscripting
Client: Ford
Agency: Wunderman

Expandable banner featuring streamed motion graphics. The advance in Flash video means that TV and movie quality animation and motion graphics can be created in After Effects and streamed into Flash, to be mixed with Flash content. The lines and notes were synchronised with the soundtrack in After Effects and mixed with blue and green ‘lighting’ in Flash. Flash 8 brings the option of transparency in video footage, so much more can be achieved.

Expandable banner

March 2007
Role: Flash design/animation, Actionscripting, Video Editing
Client: Land Rover
Agency: Wunderman

Rich Media expandable banner and overlay, based on Landrover’s ‘Cinematographer’ campaign. Video, including the TV ad, was treated and edited in After Effects, and is streamed into the banner and the overlay.

Banner (468x60)
Overlay


October 2006
Role: Animation, Video Editing, Design, Actionscripting
Client: Adidas
Agency: Wunderman

Adidas commissioned several agencies to design and build 'rooms' to go on adidas.com, showing their latest collections of clothing. This one was 'Black and White'. I was given designs and asked to put it together in Flash, as well as to edit and process the video footage of the models, keying them out of their green-screened background and enabling them to be rotated. I commissioned some sound fx and created the gloopy dripping masking effect, which I based on some footage I shot of glue dripping down a wall. It can be seen on adidas.com, under 'originals'.

Movie showing mini-site in action



October 2006
Role: Animation
Client: Evolution Games
Agency: Amaze

I was asked to provide animations for the various items that appear on the evolution 'desktop', which holds their content. I was given graphics and asked to make a stickie note unfold, and a sketchbook and brochure open and close.

Sketchbook open/close
Stickie note fold (click on '-' to fold)
Brochure open/close


August 2006
Role: Design/Animation
Client: Barclays
Agency: Dare Digital

I was given a storyboard which showed a villa spilling out of a suitcase, and asked to source imagery and animate it. Check out the nice rippling water effect aaah warm sun..

Animation Test (510x350)
Banner (468x60)


November 2005
Role: Design/Actionscripting
Client: Lee Burridge

I was given a design and asked to build a Flash site from it, with all the content easily updatable. All the content is pulled in from external files, and a dynamic scroller scrolls through it.

Site (300k)


February 2005
Role: Flash Design/Actionscripting
Client: Intelligent Energy
Agency: Taylor Lane

Taylor Lane comissioned me to build a Flash microsite for Intelligent Energy's new 'env' mountain bike/motorcycle hybrid, based on a non-polluting energy source, 'the Core'. I was given static designs and asked to build the site in Flash, including the navigation system and to script all the movement, instead of using the traditional timeline-based technique. This proved so successful that I plan on using it for most of my work in Flash in the future, as it offers fluid, natural, physics-based movement that canŐt be achieved in any other way. Also features a movieclip scroller, which changes dynamically depending on the specific content (used here for the text panel).

Site


May 2006
Role: Illustration/Animation
Client: Barclays
Agency: Dare Digital

Banner starts with a boring English scene, then the tablecloth gets whipped out, the teapots and cups fly into the air, then land in a garden in the sun.

Banner (232x120)
Banner (296x500)


November 2004
Role: Design, Video Editing, Animation
Client: Ford
Agency: Wunderman

Ford Mondeo expandable banner ad, based on the TV ads showing how animals use quick responses to evade danger. The client wanted video, so I sourced video footage and made a short film in after effects. Using the same techniques as the Freelander comic-book animation, I then attempted to get the file-size under 100k, selecting and treating various frames and combining them with graphics and static imagery in Flash. The banner also contains an expandable 'more info' section that also had to be included in the 100k limit.

Expandable banner


May 2006
Role: Illustration/Animation
Client: Woolworths
Agency: Dare Digital

Banner based on TV ad showing the Christmas wrapping machine. One of the characters gets wrapped up by accident.

Banner (300x250)
Banner (468x60)


May 2006
Role: Illustration/Animation
Client: Barclays
Agency: Dare Digital

I was asked to show advertising hoardings at the side of a football pitch, and animate some football questions in that style.

Banner (728x90)


September 2004
Role: Video Editing, Animation
Client: LandRover
Agency: Wunderman

Expandable banner and overlay showing a comic-book style animated remix of the TV advert. I treated the footage in After Effects and outputted key scenes as image sequences. In Photoshop i went through the frames individually, saving off transparent gifs to be imported into Flash, where I layered it up with animations and copy text. I then commissioned an audio engineer to create a remix of the advert's soundtrack, to fit in with the length and pacing of the Flash movie, and sourced some sound fx.

Overlay


May 2006
Role: Illustration/Animation
Client: First Direct
Agency: Craik Jones

Banner ad based on a print campaign involving balloon animals. I was given a storyboard and asked to create balloon animals in Flash, and animate them. As with most banners, the personality of the piece comes through its movement.

Banner (300x250)
Banner (120x600)


June 2006
Role: Illustration/Animation
Client: First Direct
Agency: Craik Jones

I was given a storyboard and asked to create grasshoppers in Flash, and animate them. To give the grasshoppers more personality, I made seperate movieclips for each body part, giving them more ability to move around.

Banner (120x600)
Banner (300x250)


May 2006
Role: Illustration/Animation
Client: Orange
Agency: Craik Jones

Banner ad for the new Nokia phones, which are more elegant than usual handsets. I had to base the animation on the website branding, which featured nice swirly graphics and smooth movement of the phone twisting around. Filesize was the main issue here.


Banner (300x250)


July 2006
Role: Illustration/Animation
Client: Orange
Agency: Craik Jones

Banner ad for Orange, based on the four different types of customer, as represented by the different animals.

Banner (300x250)


January 2006
Role: Design, Flash Design/Actionscript
Client: Orange
Agency: Taylor Lane

Client wanted a popup remote control overlay to control a screen on a banner. Normally I would stream video in, but the functionality of the remote control required a self-contained Flash movie. I edited and compressed the supplied video in After Effects, and exported as a .flv, which was taken into Flash and combined with photography. All the motion is scripted.

728x90 Banner (300k)


January 2005 - December 2006
Role: Flash Illustration/Animation
Client: Orange
Agency: Taylor Lane

Banner ads for various promotions by Orange. I used Flash to produce traditional style line animations and a mixture of vector shapes and photography to get the desired effect, based on storyboards from client. Most of the trouble in this project was down to the file-size - each flash movie had to be under 12 or 15k. Features on sites like Hotmail, Yahoo etc

Bomb (15k)
Magnet (15k)
Whoosh(15k)
Bang (15k)


January 2006
Role: Illustration, Animation (Flash)
Client: First Direct
Agency: Taylor Lane

Client provided storyboard which i illustrated and animated. As with most banners, filesize dictates that the personality of the ad comes from the movement and timing of a few elements, rather than relying on provided assets.

Ad (30k)


May 2005
Role: Motion Graphics
Client: United International Pictures
Agency: Feref

15 second teaser for The War Of The Worlds film, to be shown on large screens around London, eg Victoria Station. The client wanted the creeping red weed effect from the film recreated, and to crawl over the text, which was also to reflect the style used in the trailer. Versions were also made to go on the new video screens on the London Underground.

Movie (440k)


May 2005
Role: Motion Graphics
Client: United International Pictures
Agency: Feref

Introduction sequence for one of the characters in the new Herbie film, to be shown in multimedia kiosks. Client wanted it to be based on the other character's intros, but darker, because this is for the baddie. I darkened the sky, introduced lighting and smoke, and had the lightning strike a palm tree and the title text.

Movie (400k)


July 2004
Role: Art Direction, Design, Animation, Scripting
Client: British Telecom
Agency: Creativity Works

Portal for BT's Access Contracts. Client wanted an onbrand (www.btwholesale.com), Flash update of their current page. Features treated and animated stock BT photography, an interactive map, sound fx and dynamic text updated from external files for easy updating.

Flash movie


October 2004
Role: Design, Animation
Client: Microsoft
Agency: Wunderman

Layout of help page for MSN Messenger, including animated icons/illustrations for the most common questions asked

Flash movie


March 2006
Role: Illustration/Animation
Client: First Direct
Agency: Craik Jones

Simple concept of two roadsigns coming to life. Personality comes from the movement of the 2 figures

Banner (728x90)
Banner (300x250)


January 2005
Role: Design, Animation
Client: Microsoft
Agency: Wunderman

Flash banner encouraging MSN users to introduce people to Messenger.

300x250 Banner
Alternate version (click on movie for effect)

 

Older work can be seen on my old portfolio.