Expandable banner and overlay showing a comic-book style animated remix of the TV advert. Wunderman commissioned me to design and build it. I treated the footage in After Effects and outputted key scenes as image sequences. In Photoshop i went through the frames individually, saving off transparent gifs to be imported into Flash, where I layered it up with animations and copy text. I then commissioned an audio engineer to create a remix of the advert’s soundtrack, to fit in with the length and pacing of the Flash movie, and sourced some sound fx.
The client loved it, but it got banned soon after going online, after complaints that it glorified gun culture.
Previous: Multi-layered fabric screens | Next: Intelligent Energy