Ford Mondeo expandable banner ad, based on the TV ads showing how animals use quick responses to evade danger. The client wanted video, so I sourced video footage and made a short film in After Effects. Using the same techniques as the Freelander comic-book animation, I then attempted to get the file-size under 100k, selecting and treating various frames and combining them with graphics and static imagery in Flash. The banner also contains an expandable ‘more info’ section that also had to be included in the 100k limit.
Previous: Barrier | Next: It was blue