Adidas commissioned several agencies to design and build ‘rooms’ to go on adidas.com, showing their latest collections of clothing in an unusual way. This room’s theme was ‘Black and White’. I was given static designs from Rob Northam and asked to put it together in Flash, as well as to edit and process the video footage of the models, keying them out of their green-screened background and enabling them to be rotated. I made some sound fx and created the gloopy dripping masking effect.
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