I was asked by Grand Union to design a website for Coca-Cola, based on the word “Carnival’. They didnt want a literal interpretation of a Carnival online, but an innovative online digital Carnival-like experience, with music and interactive Audio-Visual elements mixed in with the content (the various brands Coca-Cola have). The idea was to show the diversity of their range, rather than just the usual ‘classic’ Coca-Cola drink everyone knows about, but in a light, fun way. They asked for designs which showed a 3D environment which would have various zones, each showing content tagged for that particular zone. They would be based loosely into 6 zones - fruit, energy, tonic, classic, water, and fizzy.
I made static photoshop designs to present to the client, as well as the movies above, to show how the Flash Papervision site might look.
Here’s an earlier video I made for them, which shows how the Audio-Visual elements might work, along with how the 3D might look. I didnt have the time to do anything more than basic animation on the panels of one ‘cluster’, but it shows how the whole environment might be driven by the music It has beats, don’t be alarmed!